This is a representation of a technique called "Projection Mapping". According to Wikipedia, “is any method of mapping three-dimensional points to a two-dimensional plane.” Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their structure and more. It really is amazing. The great thing about these campaigns is that they really get the attention of passersby, but they also capture the attention of people on the web.

These clips are just too cool not to go viral and as more and more people find out about 3D projection mapping these clips are sure to garner hundreds of thousands, if not millions, of views on sites like Vimeo and YouTube.. 

Dataton WATCHOUT™ version 5 is already making waves in the international audiovisual marketplace where it has received several industry prizes and accolades, including the prestigious Media Server product category in the Commercial Integrator Awards. WATCHOUT was also recognized with an award for Best Show Control Product at the Infocomm/Rental and Staging New Product Awards. Fully scalable, software-based and requiring no proprietary hardware, WATCHOUT orchestrates still images, animations, graphics, video, sound and live feeds into a single impressive show across multiple display areas, either soft-edge blended or scattered.

The Media FX Group has been using Watchout since 2003.  We are one of Canada's formost creative agencies in the development of content for shows/displays including the 2008 and 2010 Olympics, the CTC (Canadian Tourism Commission), Clarica Insurance, Transat, Conservative Party of Canada (on two election nights), Prudential Insurance, the Vancouver Real Estate Awards (with Wow! Productions), Pentax, Lexis Nexus and many more.

Internationally regarded as one of the world's most prestigious investment conferences, InvestFest is designed by investors for investors. This extraordinary conference attracts financial analysts, investment specialists and investors from everywhere.

The Media FX Group created multiple videos for the event, including this intro (above).  Note that this played on a 100+ ft screen!